I bring a journalist’s DNA to branded content creation, which means I strive to create copy that’s just as interesting as straight-up editorial. I prioritize finding the most compelling angle and nailing the right tone for each client. I’ve worked on branded content from ideation to execution, and I have experience collaborating with other creatives, including art/design teams.
Here are just a few of the projects I’ve done:
• Created print and digital advertorials for beauty, fashion and luxury lifestyle brands
• Assigned and edited a series of bilingual city guides for a travel client
• Worked as the integrations editor at a global content marketing agency
• Wrote SEO-optimized web copy for a major financial services company
• Wrote, assigned and edited content for the launch phase of a start-up venture focused on climate action