Custom Content

I bring a journalist’s DNA to branded content creation, which means I strive to create copy that’s just as interesting and engaging as straight-up editorial. I prioritize finding the most compelling angle and nailing the right tone for each client, while keeping business and marketing goals in mind. I’ve worked on branded content from ideation to execution, and I have experience collaborating with other creatives, including art/design teams.

Here are just a few of the projects I’ve done:

• Created print and digital advertorials for beauty, fashion and luxury lifestyle brands
• Wrote SEO-optimized web copy for a major cosmetics company
• Managed the development of a bilingual content project for a travel client
• Acted as the interim integrations editor at a global content marketing agency

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